Mobile Number Portability.
The ability to change your mobile service provider without changing your number. This is great respite to customers who are tired of the dirty tricks played by the service providers.
Dirty tricks? Like what!?
Well, AFAIK, on AirTel, you sometimes get automagically subscribed to value added services (VAS) like “Airtel Friends Chat” or “Airtel Radio”. This is really annoying, especially for my friends who spend very low on mobile phones. But the customer care guys are helpful enough to put the credit back in to your account if you swear a bit.
On 14th January, a customer rep “Madhuri” called and asked me if I am happy with their service. Yes – was my reply. Yesterday, I called AirTel customer care again and told them that I’m switching to Vodafone. When asked why, I simply replied – I liked the Vodafone theme song more than that of AirTel.